Tweet There is a great new blog which has just launched which will be full of great tips and ideas for writing compelling marketing messages on your website. SassyWebWords, is dedicated to helping you write great web copy that will help you convert visitors to your site into your greatest fans. If you need help to Craft [...]
Tweet We work with lots of clients and we are often asked “what should we do with our website?” The answer differs depending on what you want your website to do for you. If it is your only route to market, then making sure that it sells your product or service successfully is paramount. In [...]
Tweet Next time you run an advert or have a direct link to your website, make sure you create a specific landing page that relates to the advert or information. For example, if you are offering a free guide, then take people directly to the page about the guide; www.brightermarketing.com/marketing-book, not your home page. It [...]
Tweet The Ask Enquiro blog has just posted a really useful article on keyword research, especially for business to business organisations. Finding the right keywords and phrases to use on your website can be challenging, but this useful article breaks it all down into manageable chunks and gets you to think about what your prospective [...]
Tweet We transferred our website www.brightermarketing.com to a new home at the weekend. We needed a more robust server that would give us more options to develop our online presence. However, it all went horribly wrong and our website was nowhere to be seen and what’s more we lost our emails as well. Obviously it [...]
Tweet We haven’t discussed search engine optimisation on this blog to date, but I stumbled across this useful article on Ask Enquiro.com which details 10 key areas that business to business marketeers should take into consideration if you want to take a look at it here is the link – Top Ten Web Optimisation Tips [...]
Tweet With the final version of the book at our publishers to have the t’s crossed and i’s dotted, we thought that it was time to put up our new website www.brightermarketing.com. We were going to wait until the book was launched in January 2009, but after our marketing brainstorming session, we realised that it [...]
