"We approached Brighter Marketing initially, to work with us to develop our strategic marketing plan that would outline the future marketing approach for the Pensions Trust for the next 12-18 months. After undertaking a thorough Strategic Marketing Workshop with team members from each part of the organisation, we gained a greater understanding of the changes we would need to make to our marketing to help achieve our organisational goals."

"The result was a working document which detailed both the strategic approach, as well as a full review of all the marketing activities we would need it undertake to achieve our ambitions. This then gave us the impetus and direction we need to start making a difference to the way we were marketing the Pensions Trust to our target audience."

"However, after this initial project, we decided that we required further marketing help to support the implementation of the plans and to give key members of the team coaching and training in key areas where they required further knowledge and skills. This has resulted in a marketing coaching programme, networking training, as well as a Branding & Key Messages Workshop to help us clarify the way we communicate with our members and prospective clients"

"Working with Brighter Marketing has been refreshing, they don't just look at marketing in isolation, they really understand how marketing needs to work with sales and client services. They also have a really good depth of knowledge, which means that they can think of alternative ways of tackling a challenge and give us an outsider view of what can sometimes be an inward facing industry."

Logan Anderson
Head of Client Services
www.thepensionstrust.org.uk