Brighter Marketing

Having worked with a range of clients, one of the most important things we have found is that there must be agreement on what the business is and where it is going for your marketing to work effectively

Here is short test that you can use to test your marketing IQ

•  Have you consciously set your company vision?
• Do you know the nature and direction of the business, is this flexible to change?
• Do you know the specifics of the strategy to help you achieve your vision?
• Would other key managers share the same vision?
• Is your strategy clear so that you can agree on the direction of the products and services as well as the markets you are targeting?
• How do you plan to measure marketing effectiveness?
• Are your marketing objectives aligned to your vision?
• Have you developed a marketing plan that uses the most appropriate tools to give you the business you want?
• Have marketing roles and responsibilities been defined, and do you have the skills required to implement the marketing plan?
• Have you defined a marketing budget to implement the marketing plan?
• Do you understand which marketing tools such as advertising, direct mail etc are effective?

Think before you undertake your next marketing activity, how strong is your marketing IQ?