Thinking in Pictures
We found this useful little slide show on Viddler, and it comes from the logic + emotion blog. It just shows how important it is to use images to communicate. Often we rely on bullet point after bullet point in presentations and the written word. But sometimes it is a picture, diagram or image that can convey what you are trying to communicate much more effectively. Just think how easy it is to “see” things more clearly in a graph or pie chart, or to explain the development of a software program on a timeline. They say a picture can paint a thousand words…so think about how a visual could improve your marketing efforts.
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Thanks for the link. I agree, using images is great in marketing. Most people, when they see an entire page of text, just move on. However, an image grabs the eye and keeps the client reading for a little longer – and that may just be long enough for them to click through or buy.
I have read a few of your posts and they are all interesting and informative…keep up the good work.