Brighter Marketing

I was flicking through an old book this week,  Awaken The Giant Within which I hadn’t read in a while, by Anthony Robbins,  as I felt like I needed some inspiration. For those of you who don’t know Mr Robbins, he is an American self help writer and speaker, who helps individuals become motivated and take charge of their lives and careers. Whilst he’s not for everyone, a lot of what he says is true and this quote from his book, stood out for me.

“You see in life, lots of people know what to do, they read and listen to books and other people, but few people actually do what they know or find out. Knowing is NOT enough! You must take action.”

Working with our clients we know from experience that reading doesn’t always translate into action.They can have written beautifully bounded marketing strategies, which don’t actually achieve anything unless action is taken and they are implemented.

So if you have a marketing plan sat there on your shelf, take it down, blow the dust off it and find at least two actions you can take this week that will make a difference to your business or marketing team.

As Anthony Robbins says you have to “take action, take massive action” if you want to achieve anything in life, and I think he is right; theorising and knowing is great, but where does it actually get you?