Brighter Marketing

I came across this really useful Search Engine Optimisation planning tool on the Small Business Search Marketing blog http://www.smallbusinesssem.com/the-seo-success-pyramid/971/. It outlines the type of approach that any business should take when considering improving their rankings in the search engines. Search Engine Optimisation, is often seen as a black art, but the SEO Success Pyramid breaks down what you need to do to develop a positive approach to SEO and what is important to do on a regular basis.

What’s important is that keywords only form part of your overall SEO strategy. Many people spend a lot of time on key word research and whilst it is important,  you need to make sure that other factors play a part as well. For example; you could have all the right keywords and rank highly on Google, but if the design and structure of your site isn’t great then you will find it hard to convert visitors into customers.  Then even if you have the right keywords, a great looking site that is easy to navigate, but lots of code and javascript then you might not get ranked because the search engine spiders will find it hard to find the content they are looking for.

The key is to have a plan that covers all the main areas of SEO, just like in the SEO Pyramid then take action on each of the points. For more SEO information take a look at some of our previous blog posts

• Keyword Research
• Web Optimisation Tips for B2B Marketeers