Brighter Marketing

“Next to doing the right thing, the most important thing is to let people know you are doing the right thing”

John D. Rockefeller

Which is why shouting about the successful projects and products you have provided to your customers is a vital part of the marketing process. It really is important to build up a  good selection of case studies or testimonials from satisfied clients that you can use on your website, promotional material or in proposals to show prospective clients that you can really do what you say you can do.

Having somebody else validate the quality of your service or client is important. In a recent blog post by Robert Wheeler he talks about the importance of third party validation http://youngmillionairegroup.com/blog/2008/08/15/3rd-party-validation/ and how they can make a difference to your business. Using someone else to sing your praises is a great way of making sure that your story is believable and shows the type of successes you or your organisation is capable of.

So if you only do one new marketing activity this week, contact three customers and ask if you can profile them and use the information for marketing purposes. Unless the information you are about to use is highly confidential, most organisations will be  happy to help.  We use the following headings when we write a case study, it doesn’t have to be war and peace but as long as it covers the following main areas, you should be able to produce a decent case study.

• Company name and description of what they do
• What was the problem, challenge or issue that they had to overcome?
• How did your product or service help them address/solve their challenge?
• What was the final outcome?
• What is the quote from the key decision maker about your company?

To take a look at more case study ideas, take a look at this blog post from back in January

Case Studies are Important