Continual lead generation for lawyers are a sign of a successful firm, but the difficulty is in sustainable new leads.
From a recent HubSpot study we have come up with a few suggestions to where you should look to improve lead generation that may be applicable for legal professionals.
- Blogs are a great way of selling yourself, the more active in displaying your expertise the better. Not to mention, continuous creation of new content which new and returning visitors can consume. Just make sure you do it regularly.
- The number of publicly available pages for the engines to index, such as Google and Bing, will also affect lead generation. The magic number to reach seems to be about 300 pages and what’s interesting is that the actual size of your firms does not play an important role in achieving a substantial number of indexed pages. Furthermore blogging will help you quickly build up to that number, helping you generate those leads.
- Maintaining a Twitter account doesn’t take a large amount of effort, but it may help you with generating more leads. You don’t need to tweet 2 or 3 times a day to get results, 3 to 4 times a week would suffice. Don’t be afraid to follow relevant figures in your industry and try to build up your own follower count past 100 to see the best results.
- Multiple Keyword Phrase Rankings in the top 100 of search engines such as Google also are able to generate more leads. From this we can see that quality content with many unique keywords may help your lead generation activities.
If you are looking to increase lead generation try integrating these four elements within your digital marketing plan for your law firm.