PLB

“As an organisation we realised that although we were busy, successful and growing we were not giving marketing the focus it required to continue the momentum we had created. Therefore we decided to take a two stage approach; first ensure that we developed the right marketing plan which reflected our organisation’s strategic direction as well as our beliefs, values and ethics. Secondly recruit the right marketing individual to implement the plan and deliver the marketing activities, whilst receiving coaching help and support from Brighter Marketing.

“Working with Brighter Marketing key members of the team attended a Strategic Marketing Workshop to explore where we wanted to go and how we were going to get there. The result was a thoughtful and tailored marketing plan developed by Brighter Marketing that enabled us to take the business forward with confidence as well as help and assistance with recruiting a Marketing Administrator who could implement the plan.”

“Once we found the right individual, Brighter Marketing provided a Marketing Coaching Programme to transfer the essential skills to ensure that the plan could be implemented effectively using best practice and marketing know how. The result has been a long-term partnership that has seen our relationship with Brighter Marketing grow from an initial marketing workshop through to a trusted coach for our Marketing Administrator.”

“Brighter Marketing’s enthusiasm and commitment to listening to our needs have ensured that we now have a dedicated Marketing Administrator who can work with the strategy they developed. Giving the Marketing Administrator one-to-one marketing guidance to maintain focus and clarity when planning marketing activities, from re-design of the website through to the development of the marketing database”

Carolyn Lloyd Brown
Managing Director
www.plbltd.com