ESRF

“The ESRF (European Synchrotron Radiation Facility) based in Grenoble, France is a facility that produces X-ray beams that are amongst the most brilliant and intense in the world and allow scientists to look at substances as at macromolecular level. “

“Although we are a predominately a research facility we also work with industrial clients, who we need to market our services to, and attract them to the ESRF. Therefore as my role was encompassing more and more marketing, I began looking for a marketing course that would refresh my skills, since it had been sometime since I had completed my diploma and CIM certification”

“I have lived in France for many years, but I am originally from England and therefore began looking for workshops and courses in the UK. Which is when I found Joanne and Siobhan of Brighter Marketing. From the outset they were very helpful and worked with me to develop a bespoke version of the Advanced Marketing Course, to suit my needs. The three day workshop was brilliant, I learned some new skills and refreshed some of the knowledge that was lying dormant in my mind”

“The good thing about their course is that it is interactive, they don’t just lecture you, they get you to think about how to apply your new skills to your work environment. So by end of the last day I was tired with all the thinking I had to do, but inspired to get back to the ESRF and start using all the information I had learned.”

“Siobhan and Joanne also came to the ESRF in October to work with our scientists and help them develop their business development skills, with their Marketing for Beginners Course, so that they could learn to work more effectively with our industrial clients and have an appreciation of marketing and business.”

Katherine Fletcher
Industrial Marketing Assistant
www.esrf.eu/Industry