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“We had experienced growth over the last few years and wanted to ensure that this continued with a focused approach to marketing. Therefore we decided to work with an external marketing company to ensure that we took a best practice approach to our marketing planning”
“After meeting with several marketing companies we decided to work with Brighter Marketing as we felt they had the skills and knowledge to help us achieve our goals. Their way of working took all aspects of our business into consideration and their initial Strategic Marketing Workshop looked at what we wanted to achieve as a business and how a proactive sales and marketing approach could help us get there.”
“However, rather than write a plan that we would have to implement ourselves, both Joanne and Siobhan transferred the essential marketing skills we needed through an effective marketing coaching programme. This ensured that we gained the in-house knowledge we needed to both plan and implement the marketing strategy and activities.”
“The result has been a year long relationship that has seen us strengthen our marketing knowledge and expertise; we are now able to market our services more effectively to potential and existing clients. The guidance Brighter Marketing has given us has been invaluable and has really helped us to shape the company for the future.”
“Although I had undertaken marketing theory as part of my engineering degree, I didn’t have some of the practical skills and knowledge I needed to develop a planned approach to marketing that could be implemented with the resources we had available. The support Siobhan and Joanne gave me on a monthly basis to develop the plan and transfer key skills was really useful, giving me the knowledge and confidence to implement appropriate marketing activities.”
Jacqui Spencer
Partner
www.director-resource.com
