CCCS

“It was when we received a call from a local council asking us if we could train them to give money management advice to their employees who had debt issues, that we realised we could use our training courses for more than just our own debt advisers. Therefore, we decided to set up a new service that would provide money management and debt advice training for a range of private and public sector organisations. However, we were all trainers, and although we were great at delivering training courses, we really needed marketing help and advice to make sure that we launched and promoted the courses effectively to potential clients.

“This is exactly where Brighter Marketing have helped us, from an initial Marketing Workshop, we worked out what our main marketing priorities were and how we could achieve them with the resources available. Then we put in place six Marketing Coaching sessions for the whole team to ensure that we gained essential knowledge in key areas such as direct mail, exhibitions, telephone techniques, and marketing planning”

“The coaching sessions have been really useful and we have learnt a lot in a short space of time. It has given us the marketing knowledge we needed and made sure that we have made the most of the marketing budget that we had available to launch and promote the new training courses.

“In addition to the marketing coaching sessions we have recently run an Internet Workshop which has helped to understand how the web can work for us and make sure that we use the internet to its full potential. Working with Brighter Marketing has given us all a new perspective on what marketing can achieve.”

Lesley Cheeseman
Head of Training
www.cccs.co.uk/DebtTraining/debt-advice-training.aspx