“Groundwork is a federation of local trusts helping people and organisations make changes in order to create better neighbourhoods, to build skills and job prospects, and to live and work in a greener way.”

“At Groundwork Wakefield we have been working with young people on the Future Jobs Fund scheme which is a government initiative aimed at helping 18-24 year olds find employment through an offer of a job, work experience or training that will last at least six months. As part of this initiative we had three young people who wanted to know more about marketing as career option.”

“Therefore after a recommendation from the CIM, I got in touch with Brighter Marketing to find out more about their two day Introduction to Marketing course, to see if it would suit our young people. The course seemed ideal as it focused on action and doing rather than sitting and listening and it could also be run from our Groundwork offices in Wakefield.”