<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Brighter Marketing</title>
	<atom:link href="http://www.brightermarketing.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brightermarketing.com</link>
	<description>Marketing Training, Marketing Courses Online</description>
	<lastBuildDate>Thu, 16 Feb 2012 15:52:10 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Email Marketing Advice</title>
		<link>http://www.brightermarketing.com/marketing/email-marketing-advice/</link>
		<comments>http://www.brightermarketing.com/marketing/email-marketing-advice/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 15:42:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advice for email marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email marketing advice]]></category>

		<guid isPermaLink="false">http://www.brightermarketing.com/?p=3950</guid>
		<description><![CDATA[Email Marketing Advice &#8211; Has email marketing had it&#8217;s day? With the amount of spam that I get in my inbox on a regular basis, as a marketer I often think that email marketing isn&#8217;t what it once was. However, every so often I get a marketing email, that I take notice of, that gets [...]]]></description>
		<wfw:commentRss>http://www.brightermarketing.com/marketing/email-marketing-advice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time and Effort = Rewards?</title>
		<link>http://www.brightermarketing.com/marketing/time-and-effort-rewards/</link>
		<comments>http://www.brightermarketing.com/marketing/time-and-effort-rewards/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 11:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[less is more]]></category>

		<guid isPermaLink="false">http://www.brightermarketing.com/?p=3930</guid>
		<description><![CDATA[I read this blog post by Seth Godin about how Time Doesn&#8217;t Scale and it made me think. I used to work very long hours, but in the last year or so I have worked less. Focusing on the things that matter. We are so used to being told that hard work = results, but the [...]]]></description>
		<wfw:commentRss>http://www.brightermarketing.com/marketing/time-and-effort-rewards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Podcast &#8211; Customer Focused Copy</title>
		<link>http://www.brightermarketing.com/marketing-podcast/marketing-podcast-customer-focused-copy-2/</link>
		<comments>http://www.brightermarketing.com/marketing-podcast/marketing-podcast-customer-focused-copy-2/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 15:30:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[free marketing ideas]]></category>
		<category><![CDATA[free marketing tips]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.brightermarketing.com/?p=3926</guid>
		<description><![CDATA[ Link to the original blog post  -Customer Focused Copy Subscribe to my podcasts on iTunes]]></description>
		<wfw:commentRss>http://www.brightermarketing.com/marketing-podcast/marketing-podcast-customer-focused-copy-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Customer isn&#8217;t Always Right</title>
		<link>http://www.brightermarketing.com/customer-service/the-customer-isnt-always-right/</link>
		<comments>http://www.brightermarketing.com/customer-service/the-customer-isnt-always-right/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 12:15:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://www.brightermarketing.com/?p=3849</guid>
		<description><![CDATA[I was in a well known pizza restaurant chain  on Monday having lunch with a friend. At the end of the meal I asked if they had any peppermint tea, as I was sure I had had some the previous time I had been there. The answer was &#8220;No sorry we don&#8217;t, but I&#8217;ll bring you [...]]]></description>
		<wfw:commentRss>http://www.brightermarketing.com/customer-service/the-customer-isnt-always-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Mailshot Examples</title>
		<link>http://www.brightermarketing.com/direct-mail/5-mailshot-examples/</link>
		<comments>http://www.brightermarketing.com/direct-mail/5-mailshot-examples/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 10:12:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[direct mail examples]]></category>
		<category><![CDATA[direct mail ideas]]></category>
		<category><![CDATA[mail shot examples]]></category>
		<category><![CDATA[mail shots]]></category>
		<category><![CDATA[mailshot examples]]></category>
		<category><![CDATA[mailshots]]></category>
		<category><![CDATA[small business marketing ideas]]></category>

		<guid isPermaLink="false">http://www.brightermarketing.com/?p=3795</guid>
		<description><![CDATA[I have been having a look around the web for some inspiration for some mail shot ideas.  Direct mail that stands out, that commands attention is rare, it&#8217;s just normally a sales letter and a brochure, or a postcard outlining some features of a product or service.  Here are some of the best that I [...]]]></description>
		<wfw:commentRss>http://www.brightermarketing.com/direct-mail/5-mailshot-examples/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Podcast &#8211; Client Loyalty Tips</title>
		<link>http://www.brightermarketing.com/marketing-podcast/client-loyalty-tips-2/</link>
		<comments>http://www.brightermarketing.com/marketing-podcast/client-loyalty-tips-2/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 08:00:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[free marketing ideas]]></category>
		<category><![CDATA[free marketing tips]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.brightermarketing.com/?p=3768</guid>
		<description><![CDATA[ Link to the original blog post  - Client Loyalty Tips Subscribe to our podcasts on iTunes]]></description>
		<wfw:commentRss>http://www.brightermarketing.com/marketing-podcast/client-loyalty-tips-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Marketing Perfect</title>
		<link>http://www.brightermarketing.com/marketing/making-marketing-perfect/</link>
		<comments>http://www.brightermarketing.com/marketing/making-marketing-perfect/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 08:00:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing perfection]]></category>

		<guid isPermaLink="false">http://www.brightermarketing.com/?p=3754</guid>
		<description><![CDATA[The one thing I have seen time and time again in marketing is people trying to get everything perfect. To get the perfect website, the prefect brand, the perfect direct mail campaign. But the one lesson I&#8217;ve learned over the years is that there is no such thing as perfect marketing. The amount of time that is [...]]]></description>
		<wfw:commentRss>http://www.brightermarketing.com/marketing/making-marketing-perfect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Podcast &#8211; Exceptional Customer Service</title>
		<link>http://www.brightermarketing.com/marketing-podcast/marketing-podcast-exceptional-customer-service/</link>
		<comments>http://www.brightermarketing.com/marketing-podcast/marketing-podcast-exceptional-customer-service/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 08:00:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[free marketing ideas]]></category>
		<category><![CDATA[free marketing tips]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.brightermarketing.com/?p=3763</guid>
		<description><![CDATA[ Link to the original blog post  - Exceptional Customer Service Subscribe to our podcasts on iTunes]]></description>
		<wfw:commentRss>http://www.brightermarketing.com/marketing-podcast/marketing-podcast-exceptional-customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Ideas for Direct Mail</title>
		<link>http://www.brightermarketing.com/direct-mail/marketing-ideas-for-direct-mail/</link>
		<comments>http://www.brightermarketing.com/direct-mail/marketing-ideas-for-direct-mail/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 08:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[direct mail ideas]]></category>
		<category><![CDATA[direct mail techniques]]></category>
		<category><![CDATA[free marketing ideas]]></category>
		<category><![CDATA[free marketing tips]]></category>

		<guid isPermaLink="false">http://www.brightermarketing.com/?p=3743</guid>
		<description><![CDATA[In an increasingly digital age, there is less and less emphasis on actually sending “things” out to people. We send PDFs, images, emails, connect on Facebook, text each other and use instant messaging.  However, as a child of the 70s there was none of this, and when I started my marketing career, the internet was [...]]]></description>
		<wfw:commentRss>http://www.brightermarketing.com/direct-mail/marketing-ideas-for-direct-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Podcast &#8211; What&#8217;s Your Marketing IQ</title>
		<link>http://www.brightermarketing.com/marketing-podcast/marketing-podcast-whats-your-marketing-iq/</link>
		<comments>http://www.brightermarketing.com/marketing-podcast/marketing-podcast-whats-your-marketing-iq/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 08:00:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[free marketing ideas]]></category>
		<category><![CDATA[free marketing tips]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.brightermarketing.com/?p=3760</guid>
		<description><![CDATA[ Link to the original blog post  - What&#8217;s Your Marketing IQ? Subscribe to our podcasts on iTunes]]></description>
		<wfw:commentRss>http://www.brightermarketing.com/marketing-podcast/marketing-podcast-whats-your-marketing-iq/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

