Marketing Tribes
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so, which is why Facebook, Twitter and a whole host of connective “tribal” sites have become so popular. This video gives you an insight into why people need to belong and why it is important, particularly in consumer marketing.
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I am very impressed. It is time for the working environment to change. This was very definitive.