Brighter Marketing

I found this blog and the person who wrote it while twittering on Twitter a couple of weeks ago. Christine Morris has some great ideas and thoughts when it comes to creativity and developing new ideas on her blog

Many of spend our time so caught up in our daily lives we don’t take time to stop and think, as John Lennon once said “Life is what happens to you while you’re busy making other plans.”

Sometimes we don’t stop to give ourselves chance to think more creatively about the challenges we face and how me might solve them in different ways. As Christine point out in her blog post, often we sit staring at the computer hoping for inspiration to hit us, or we have a blank piece of paper in front of us willing our pen to write something amazing. Yet how can we expect our brains to become inspirational and creative if we don’t train them to be like that. You wouldn’t run a marathon without doing some serious training, so it’s no wonder we get frustrated that we can’t generate new ideas or be inspired if we don’t take the time out every now and again and exercise our grey matter.

Everyone can be creative, it’s a question of whether they have the time to develop this skill and have access to the right tools that can help them come up with new and inspirational ideas. We run creative workshops and we haven’t yet come across somebody who couldn’t come up with a new idea or thought give some help and the belief that they are creative. There are lots of creative tools you can use, but if you want a whole book on them, then take a look at Thinker Toys by Michael Michalko who developed a hand book of creative techniques.

Perhaps the two simplest things you can do to start improving your marketing creativity are firstly to have a small box where you put articles, press cuttings etc and things that you think you could use at a later date to help stir your creativity. And secondly an ideas log where you write down your ideas as soon as you have them, in this way you will see how creative you really are and won’t loose any great ideas for the future.