Brighter Marketing

I like this video that you can find on Ted from Charles Leadbeater on innovation. He looks at the fact that anyone can be innovative and it’s often your clients that provide the most creativity. As users of your product or service they can let you know what they need and help you to adapt what you already have into new products or services.

In this video, Charles uses the example of mountain bikes, which weren’t the invention of some multi-national bike company. They were developed by cyclists in the USA, who were adapting their bikes to go over rough terrain and it was 10 or 15 years before the big bike companies realised that there was potential in the market. In 2005 65% of bike sales in america were attributed to mountain bikes and the industry was worth around $58billion, most importantly it was a product category entirely created by consumers because they had the incentive to innovate.

So just take a minute to think about your busienss or organisation, image what you could achieve if your employees, clients and suppliers had the incentive to innovate…? Could you create the next multi-billion pound industry, it is really worth thinking about.