Brighter Marketing

I asked my soon-to-be three year old daughter what she wanted to do this Sunday, her reply was as follows;

“Playing, then sleepies, then playing and park swings”

And it got me thinking, when did I last have a day of play and rest?

Being playful is a great way to access your creativity, but how many of us actually do it. When we were small it was something we did naturally, I have seen it all the time in my two daughters, they have used cardboard boxes, tables and blankets to make, dens, aeroplanes, trains in fact anything they wanted them to to be. But somehow as we get older, work our way though the school system, where everything becomes serious, we lose the ability to tap into that creativity that came so naturally to us when we were small.

Picasso said…

“Every child is an artist. The problem is how to remain an artist once we grow up.”

So the next time you have a problem to solve or need to generate some ideas, take yourself back to when you where a child, not in a woo woo hypnotic regression kind of way, but in a playful and free way. Think about how you as a child would have gone about solving the problem, there definitely wouldn’t have been any boundaries, kids just don’t see them, if they want a box to be a train, it will be a train.

And if you want to go one better, ask a kid to solve your problem, or ask them to come up with ideas for your next project, you’ll be amazed by the answers you get. You never know, your next idea might be sat there in a young child’s head just waiting to burst out.