Brighter Marketing

When you write your next email, brochure, proposal or advertising campaign, stop and think. Has it been written with your audience in mind, does it connect with them and more importantly how much jargon does it contain?

Here are just some examples of how using over the top language can
alienate your readers.

“Top leadership has helicoptered this vision”,

by which they reallymean…

…”The management team have decided the way forward”.

“Added value is the keystone to exponentially accelerating profit curves”

by which they really mean…

“Lets grow sales & profits by offering more of what the customer wants”.

“We need to dimensionalizse this management initiative”,

by whichthey really mean…

…”Let’s make a plan”

If you want more examples of jargon take a look at
www.johnsmurf.com/jargon.htm to make sure you don’t include them in your copy.