Tweet Remember to write “customer focused” marketing and promotional copy or content that appeals to your target audience. It’s important to remember that content will instantly have more appeal if it speaks to your audience in terms of YOU Example we, ours, we’re, we will, we can USE you can, you might, you will, yours, your [...]
Tweet Most of the time, in business to business communication, we tend to write in a business style. However there is a lot to be said for using some more emotive words that will prompt action when you are writing your next marketing piece. Here are just some you might want to consider? Absolutely [...]
Tweet Your clients are busy people, they cherish what is simple, and they want to find a company they can trust with a solution that will solve their problems. However the average mind cannot deal with more than 7 units of information at a time, (which is why telephone numbers are no longer than 7 [...]
Tweet There is a great new blog which has just launched which will be full of great tips and ideas for writing compelling marketing messages on your website. SassyWebWords, is dedicated to helping you write great web copy that will help you convert visitors to your site into your greatest fans. If you need help to Craft [...]
Tweet I was tidying up my bookshelf this weekend, when “Positioning” by Jack Trout and Al Ries, caught my eye. It is a book I have had for years and it is full of notes and scribblings, but it’s a book I haven’t read for a while. The author wrote it back in 1981, and he had [...]
Tweet I have been a regular visitor to John Smurf’s MBA Jargon Watch – www.johnsmurf.com/jargon.htm over the years, as it lists all the business jargon that we fall into the trap of using on our websites, in conversations and in marketing brochures. It is a great little site that will make sure that you keep [...]
Tweet I found this article The Use of Muscle Words on Your Web Site. . . 148 power words designed to draw your customers in by Robin Nobles and particulary liked his list of words to help inspire you the next time you are writing a new web page, direct mail or an email. It is [...]
Tweet I was reading a broadsheet newspaper this week and it struck me that some (though not all) of the columnists and article writers were trying too hard. They were using long words when short ones would do , using unusual sentence constructions and making it increasingly harder to actually read the columns they had [...]
Tweet When you write your next email, brochure, proposal or advertising campaign, stop and think. Has it been written with your audience in mind, does it connect with them and more importantly how much jargon does it contain? Here are just some examples of how using over the top language can alienate your readers. “Top [...]
Tweet I was on Twitter a few nights ago as I began writing a new blog entry and realised that what I was writing was lacking something. So I asked my fellow Twitterers, what was their most pressing marketing question. I only got one reply, but hey, I only have 271 followers so I don’t [...]
