Tweet You may think your brand is all about your logo- it isn’t. It means: What does your organisation look like to your clients. What perception do they form of your company through visiting your offices or interacting with your employees? Have you mystery-shopped your own company recently? Try it and see what views you [...]
Tweet The reputation of your brand is extemely important, and with this in mind. I thougtht I would share this email that I received recently from one of our suppliers, that highlights a real brand failure. It is a real life example of what a large company allowed one of their new members of staff to send [...]
Tweet I was putting together a branding masterclass a few weeks ago and included some examples of when brands get it very wrong. I thought I had included some of the best, however I was running a marketing course yesterday and one of the delegates brought this one to my attention. Although it has been [...]
Tweet I receive a regular newsletter from Mel McGee at Super Mummy a Mumpreneurs network. Her newsletters are always upbeat and full of useful information to inspire the mummies of the world to do more and create amazing businesses from scratch. I would like to link to the article but you have to be a [...]
Tweet I am halfway through reading The Absolutley Critical Non-Essentials, by Dr Paddi Lund, an Australian Dentist who has written all about customer serice and why it is the small things in your business that really matter to your clients. It is a great little book and is worth a read as it is packed [...]
Tweet This is just a short story that illustrates just how easy brand loyalty can change, almost overnight and how you need to make sure you know and understand what your clients want from you. Picture the scene, my six year old daughter comes out of the doors of her primary school, smiles and runs [...]
