"We are a well established recruitment agency and although the business was doing well, we wanted to take it to the next level and make a big difference to our turnover and the way we were perceived in the marketplace. We knew that we wanted our client base to grow, but also knew that we need some sales and marketing help to enable us to do this. We decided to see three marketing agencies to find out how they could help us, but Brighter Marketing stood out because they took some time to find out what we wanted to achieve as a business. The other agencies told us what marketing approach they would take, without really knowing much about us or our business.

"We began by running a Marketing Workshop for the whole team, where we discussed our goals as a business and then what we wanted to gain through marketing and business development. This was great as it made us really think and be creative about how a more proactive sales and marketing approach could help us reach our targets. The workshop was then followed by a six month programme of Marketing Coaching sessions which enabled us to plan our marketing approach, have one-to-one marketing and business development coaching sessions and also understand how we could use our database more effectively"

"The results we have achieved have been great in such a short space of time. We have a new brand which has given new life to our website, stationery and all our marketing materials. Our database now works more effectively and we can manage clients and candidates more easily, and the whole team has learnt some great business development and marketing skills. We also gained a really good marketing partner that we could rely on to be honest and provide best marketing practice at all times.

Suzanne Burnett
Managing Director
www.castle-employment.co.uk