Tweet I was in a well known pizza restaurant chain on Monday having lunch with a friend. At the end of the meal I asked if they had any peppermint tea, as I was sure I had had some the previous time I had been there. The answer was “No sorry we don’t, but I’ll bring [...]
Tweet I have been having a look around the web for some inspiration for some mail shot ideas. Direct mail that stands out, that commands attention is rare, it’s just normally a sales letter and a brochure, or a postcard outlining some features of a product or service. Here are some of the best that [...]
Tweet Link to the original blog post - Client Loyalty Tips Subscribe to our podcasts on iTunes
Tweet The one thing I have seen time and time again in marketing is people trying to get everything perfect. To get the perfect website, the prefect brand, the perfect direct mail campaign. But the one lesson I’ve learned over the years is that there is no such thing as perfect marketing. The amount of time that [...]
Tweet Link to the original blog post - Exceptional Customer Service Subscribe to our podcasts on iTunes
Tweet In an increasingly digital age, there is less and less emphasis on actually sending “things” out to people. We send PDFs, images, emails, connect on Facebook, text each other and use instant messaging. However, as a child of the 70s there was none of this, and when I started my marketing career, the internet [...]
Tweet Link to the original blog post - What’s Your Marketing IQ? Subscribe to our podcasts on iTunes
Tweet When I left university, after doing a degree in marketing, I thought that the world was my oyster. I knew everything there was to know about marketing and I was ready to prove it. There was just one slight problem, that was in the early 1990s and UK was in a period of recession [...]
Tweet Link to the original blog post - Marketing State of Mind Subscribe to our podcasts on iTunes
Tweet One of the biggest reasons people fail in marketing is that they don’t focus. By this I mean, they don’t focus on what they need to to get the results they want from their website, direct mail campaign, advert or whatever their marketing activity is. You need to be totally laser beamed and locked [...]
