5 Mailshot Examples
I have been having a look around the web for some inspiration for some mail shot ideas. Direct mail that stands out, that commands attention is rare, it’s just normally a sales letter and a brochure, or a postcard outlining some features of a product or service. Here are some of the best that I found,
Stress Free
This is a direct mail for a blackberry from the main UK telecoms company, BT – http://www.frederiksamuel.com/blog/2005/12/bt-blackberry.html. It looks expensive but you could do something similar on a much smaller scale with a stress ball inside a small box, telling your customers you will “Take the stresss out of…”
Interaction
This mailing from a Canadian sound recording firm – http://www.wearehq.com/2010/04/cardboard-record-player-2/ it is great as it gets the person who receives it to interact with it. they can actually play the record and hear a great story from the company that sent it out. This was very popular and people began calling up to get another copy of it for them and their kids to play with. Again this might look expensive, but what could you do that gets your potential clients to interact with something you send them in the post?
...the place to get ideas on how to gain more customers and keep the ones you have, with some some great marketing ideas, tips and techniques. ...I'm Joanne Morley, an experienced marketer with over 20 years experience, and I'm here to help you with a blog packed full of useful marketing resources to help small businesses just like yours thrive and be successful.




Direct Mail that Gets Remembered



